(effective May 25, 2018)
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use, and some of the cookies that are installed on your device. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and information related to your Paypal and Apple Pay accounts), email address, and phone number. We refer to this information as “Order Information” and you are the source of it.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Device Information. We use Device Information for the purposes of analyzing the use of the Site and our services and screening for potential risk and fraud. Specifically, Device Information helps us to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site) and assess the success of our marketing and advertising campaigns. The legal basis for this processing is our legitimate interests, namely monitoring and improving the Site and our services.
Order Information. We use Order Information for the purposes of operating of the Site, processing payment information, screening our orders for potential risk or fraud, supplying purchased goods, providing our services, delivering to you invoices and/or order confirmations, ensuring the security of the Site and our services, keeping proper records of transactions, maintaining back-ups of our databases, providing you with information or advertising relating to our products or services, and otherwise communicating with you. The legal bases for such processing activities are (a) the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract, and (b) our legitimate interests, namely our interest in the proper administration of the Site and our business.
Service Data. We use Service Data for the purposes of operating the Site, providing our services, ensuring the security of the Site and our services, maintaining back-ups of our databases, and communicating with you. The legal basis for such processing activities is our legitimate interests, namely the proper administration of the Site and our business.
Notification Data. We use Notification Data for the purposes of sending you relevant notifications and/or newsletters. The legal basis for such processing activities is consent.
Correspondence Data. We use Correspondence Data for the purposes of communicating with you and record-keeping. The legal basis for such processing activities is our legitimate interests, namely the proper administration of the Site and our business and communications with users.
Assertion and/or Defense of Claims. We may use any of your Personal Information where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedures. The legal basis for such processing activities is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
Risk Management. We may use any of your Personal Information where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for such processing activities is our legitimate interests, namely the proper protection of our business against risks.
Compliance with Legal Obligations. In addition to the specific purposes for which we may process your Personal Information, we may also use any of your Personal Information where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Please do not supply any other person’s personal data to us, unless we prompt you to do so.
We use Google AdWords and other third-party tracking cookies for remarketing advertising across the Internet. As a result, AdWords and other third-party services we use will display relevant ads tailored to you based on the parts of the Site you have viewed. Such advertising is accomplished through the placement of a “cookie” on your device or computer. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. Instead, the cookie allows us to tailor our marketing to better suit your needs and only display ads that are believed to be relevant to you.
In addition to using cookies and related technologies as described above, we also may permit certain third-party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on the Site and/or our services (e.g., to allow them to tailor ads on third-party services). These companies may deliver ads that might also place cookies and otherwise track user behavior.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify (and its payment services providers, including Stripe) to power the Site--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, as noted above, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As outlined above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the following sites:
FACEBOOK - https://www.facebook.com/settings/?tab=ads;
GOOGLE - https://www.google.com/settings/ads/anonymous; and
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK SIGNALS
Please note that we do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information provided below.
Additionally, we note that we are processing your Personal Information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
If you are interested in more information about our privacy practices, have questions, would like to request that we delete any or all of your Personal Information, or wish to make a complaint, please contact our Data Protection Officer, Mark A. Finkelstein, who can be reached at email@example.com or by mail at the following address: Mark A. Finkelstein, 1420 Fifth Avenue, Suite 2200, Seattle, WA, 98101, United States.